Lincoln Electric is proud to partner with The Professional Bull Riders, Inc. (PBR) where Lincoln Electric is one of the sports official sponsors.
“We are proud to partner with the PBR and the exciting sport of bull riding,” says Mickey Holmes, Sports Marketing Manager for Lincoln Electric. “The sport provides a dynamic marketing platform to build our brand as well as opportunities to entertain and build relationships with our valued customers. It is a natural fit when the toughest welders in the world are aligned with the toughest sport on earth.”
PBR has over 1,200 bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. Over 100 million viewers tune in each year to the PBR on network and cable television in the United States, and ratings are steadily on the rise. PBR has seen strong growth in live attendance as well. Today the PBR attracts over 1.5 million live event attendees each year with its multi-tiered event structure.
As part of the multi-year partnership, Lincoln Electric, the world leader in welding products, will have an increased presence with the PBR, at all Built Ford Tough Series events, and PBR World Finals in Las Vegas. This includes exclusive signage and even a special Lincoln Electric chute seat section.
“Lincoln Electric products are second to none and we could not be more pleased to partner with such a great brand,” commented PBR Chief Marketing & Sales Officer, Kevin Camper. “We are excited to have them as a partner and look forward to an exciting future with them!”
Here are what guests have to say about PBR events:
“It was truly a one of a kind experience. Fantastic. It’s high energy and extremely entertaining. I think this is a great fit for our customer base and I can’t wait until the next opportunity to entertain customers at this incredibly unique event.”