For the first time in company history, Lincoln Electric participated in the annual Sturgis Motorcycle Rally. Through a partnership with FFJournal Magazine, Lincoln Electric exhibited alongside several other metal forming companies at the 2011 Product Demonstration Fair located on Lazelle Street, in the heart of downtown Sturgis.
At this event, exhibitors interacted with attendees by helping them learn about new metalworking products and techniques. While at the Lincoln Electric display, visitors were able to try out various MIG, TIG and plasma cutting machines – or even have one of our specialists repair their bike. From oil reservoir brackets to exhaust headers, Lincoln Electric helped riders get back on the road, and in doing so, highlighted the important role that welding plays to the structural integrity of their bike.
Here's a look back at the sights & sounds from the 71st annual Sturgis Motorcycle Rally.