LINCOLN ELECTRIC WELDS PARTNERSHIP WITH WORLD OF OUTLAWS
CONCORD, N.C. (January 30, 2014) – Lincoln Electric is pleased to announce a partnership for 2014 with the World of Outlaws STP Sprint Car Series and the World of Outlaws Late Model Series, signaling a commitment by the welding products giant to a passion shared by more than a million fans.
“There are more than 800 dirt tracks in the United States and Lincoln Electric is very excited to partner with the premier dirt racing sanction in the World of Outlaws,” said Mickey Holmes, Manager, Sports Marketing. “The fans are extremely passionate and loyal to their drivers and sponsors. We are thrilled to get the 'Lincoln Welders' brand in front of these passionate fans.”
Lincoln Electric will be known as the Official Welder of the World of Outlaws. Read Full Article